ABOUT US

MY NAME IS AM SARAH E. LINDSAY, THE FOUNDER OF HOUSE OF PROPER BASED IN THE GTHA, THE GREATER TORONTO + HAMILTON AREA IN ONTARIO CANADA

I GRADUATED WITH A BACHELOR OF FINE ARTS FROM A DESIGN SCHOOL IN NEW YORK CITY, THE FASHION INSTITUTE OF TECHNOLOGY IN NEW YORK CITY, AND AM WPIC CERTIFIED (THE WEDDING PLANNERS INSTITUTE OF CANADA INC)

I HAVE A CREATIVE BACKGROUND IN FASHION, VISUAL STYLING, TREND FORECASTING, DISPLAY + EXHIBIT, DECOR + STAGING FOR INTERIORS, AND A FOCUS ON DECORATIVE ARTS

MOST RECENTLY, A CREATIVE DIRECTOR (INCLUDING VISUAL MERCHANDISING/DISPLAY, ANTIQUE FURNITURE + DECOR BUYING/SOURCING) FOR WINTERBERRY LANE, A FURNITURE + HOME DECOR BOUTIQUE LOCATED ON THE LAKESHORE IN DOWNTOWN OAKVILLE - WINTERBERRYLANE.COM

MOST RECENTLY I AM STUDYING AT THE ASHEFORD INSTITUTE OF ANTIQUES TO BECOME A CERTIFIED APPRAISER + ESTATE SALE SPECIALIST

ABOUT

PROPER'S PURPOSE IS TO "create a cerebral + emotional connection through visual content + display"

STYLING WITH PURPOSE

ESTABLISHED IN 2011, HOUSE OF PROPER IS A BOUTIQUE BUSINESS SPECIALIZING IN PROP + DECORATIVE ACCESSORY STYLING, SOURCING + RENTAL, AND CREATIVE SERVICES: GRAPHICS + VISUAL COMMUNICATION, DISPLAY + VISUAL MERCHANDISING, CONCEPTUAL DESIGN + CREATIVE DIRECTION

STYLING WITH STRATEGY
OFFER A CUSTOM ALTERNATIVE TO COOKIE CUTTER STYLING, DECOR + DESIGN

PURPOSE
CREATE A CEREBRIAL + EMOTIONAL CONNECTION THROUGH VISUAL CONTENT - COMMUNICATING A LOOK + FEEL AND/OR A DIRECT MESSAGE

STYLE
A TRUE TOSS UP! A MIX OF MODERN, ANTIQUE, INDUSTRIAL, RUSTIC, AND HINTS OF REFLECTIVE ACCENTS + SPARKLE - OVERALL A CONTRADICTION OF STYLES - A BALANCE OF THE UNEXPECTED!

STYLING WITH STRATEGY

WHEN STYLING A VISUAL ARRANGEMENT {AN EMPTY BOOKCASE OR MANTLE, STAGING A HOME TO MAXIMIZE SPACE, PROP STYLING A STILL-LIFE PHOTOGRAPH, ETC} MY INSTINCT KICKS IN, I ASSEMBLE THE SUBJECTS FOR ULTIMATE INTEREST AND COMMUNICATION - THE WEIGHT, FORM, DEPTH, LAYERS, TEXTURE, BALANCE, PROPORTION, COLOUR, RELATION BETWEEN OBJECTS - THESE ARE ALL COMPONENTS TO CREATING A SEAMLESS + EFFECTIVE DISPLAY - IT'S ALL ABOUT COMMUNICATING A MESSAGE, A STORY, AN EXPERIENCE - ALL TO EVENTUALLY TURN IN TO MEMORIES

OBJECTS, PERSONIFIED

OBJECTS OF INTEREST, CURIOUSITY, MEANING, MEMORY; HISTORY

STUDYING THE SHAPE, TEXTURE, WEIGHT, COLOUR, SYMBOL - WHETHER FEATURING ONE OBJECT, A COLLECTION OF MANY OR A VISUAL RELATIONSHIP BETWEEN A FEW, CONCEPTUALIZING, SOURCING, PROPPING A SCENE FOR PHOTOGRAPHY, LIFESTYLE PHOTOSHOOTS, CATALOGUE, EDITORIAL, PRODUCT, RETAIL WINDOW DISPLAYS, VISUAL MERCHANDISING, INTERIORS + ROOMSET, EVENT DISPLAY + DECOR - IT'S ALL ABOUT COMMUNICATING A MESSAGE, A STORY, AN EXPERIENCE - ALL TURNED TO MEMORIES

OBJECTS OF INTEREST

EMOTION BY MEMORY ONE FEELS WHEN LOOKING, OR HOLDING AN OBJECT

OBJECTS, PERSONIFIED

PERSONIFICATES; ASSIGNING IDENTITY TO INANIMATE OBJECTS

OBJECTS IN RELATION

FROM ONE OBJECT TO ANOTHER, WHEN STYLING THE VIGNETTE, THE FOCUS IS ON LIGHTING, TEXTURE, WEIGHT, BALANCE, LAYERS, SHAPE, AND COLOUR

EDUCATION + EXPERIENCE

BFA - FASHION INSTITUTE OF TECH

Bachelor of Fine Arts, Fabric Styling; Display + Exhibit
Manhattan, New York City
FIT
FIT ALUMNI ASSOCIATION

State University of New York - SUNY
Manhattan, New York City
FIT ALUMNI
ASHEFORD

Asheford Institute of Antiques

A.I.A Course + Appraisal Certification - In Progress
ASHEFORD
WPIC CERTIFIED

The Wedding Planners Institute of Canada
Toronto, Canada
WPIC
WINTERBERRY

Creative Director + Visual Merchandiser

Oakville, Canada
WINTERBERRY
INTERIOR DESIGN FIRM

Business Development
Toronto, Canada
FIGUR3
TORONTO STAR

TMGTV Productions + SHOPTV Canda
Toronto, Canada
THE STAR
SURFACE MAGAZINE

Internship
Brooklyn, New York City
MAGAZINE

CONTINUING EDUCATION

IF I MADE

Online Learning
Platform
IF I MADE
PROCESS DRIVEN DESIGN

Lifestyle + Wedding Styling
GINNY AU
MAEMAE

Visual Styling
MAEMAE & Co.
JOY THIGPEN

Master Designer
'The Creative Process'
IF I MADE
MASTER PLANNER

' The Art of Production'
LAURIE ARONS
MASTER PLANNER + DESIGNER

"Destination Weddings'
JOY PROCTOR
MASTER FLORIST + DESIGNER

'Profitable Business'
AMY OSABA
MASTER PLANNER

'Branding a Business'
LYNN EASTON
FINANCIAL EXPERT

'Pricing Style'
SHANNA SKIDMORE
MASTERCLASS

'SWD with Jamie Starcevich'
SPRUCE RD
BLOG BOSS

'Blogyourway with Holly Becker - decor8.com'
HOLLY BECKER
ALT DESIGN SUMMIT

Liz Stanley + 'Sayyestohoboken.com'
ALT
ASUBTLEREVELRY.COM

'DIY Original Content' with Victoria Hudgens
A SUBTLE REVELRY
SHOPREDVELVET.COM

21 Sessions E-Course with Elsie Larson, Rachel Denbow; Emma Chapman
RED VELVET